Features and benefits:

• No-rinse wash for delicate fabrics, wool sweaters, newly knitted projects and more
• Biodegradable, phosphate-free formulation
• Leaves washables soft, clean and smelling great
• Gentle on fibers and on hands

Fragrances are specially formulated to appeal to young, style-savvy consumers:

• Flora is a lovely spring fragrance that will make you “stop and smell the fibers”.
• Aquae is a “purely elemental” scent that’s like a breath of fresh sea air.
• Citrus has the delicious smell of “freshsqueezed clean”